Total Rewards
CAESARS LICENSE COMPANY, LLC

[Class - 35]

BUSINESS ADMINISTRATION AND BUSINESS MANAGEMENT IN THE FIELDS OF HOTELS, SPORTING AND ENTERTAINMENT VENUES AND EVENTS, RESTAURANTS AND CASINOS; CONSULTING SERVICES IN THE FIELD OF BUSINESS ADMINISTRATION AND BUSINESS MANAGEMENT OF HOTELS, RESTAURANTS, SPORTING AND ENTERTAINMENT VENUES AND EVENTS, AND CASINOS; ADMINISTRATION OF AN INCENTIVE AWARD PROGRAM ENABLING PARTICIPANTS TO OBTAIN DISCOUNTS AND COMPLIMENTARY AWARDS ON GOODS AND SERVICES THROUGH MEMBERSHIP; BUSINESS PRESENTATION OF GOODS AND SERVICES ON COMMUNICATION MEDIA, FOR RETAIL PURPOSES; ADVERTISING; INDUSTRIAL OR COMMERCIAL MANAGEMENT ASSISTANCE; COMMERCIAL ADMINISTRATION OF THE LICENSING OF THE GOODS AND SERVICES OF OTHERS; SALES PROMOTION FOR OTHERS; PERSONNEL MANAGEMENT CONSULTANCY; RELOCATION SERVICES FOR BUSINESSES; COMPILATION OF INFORMATION INTO COMPUTER DATABASES; PROCESSING (ADMINISTRATIVE) OF PURCHASE ORDERS; ACCOUNTING; RENTAL OF VENDING MACHINES; RETAIL STORE AND SHOPPING MALL SERVICES IN CONNECTION WITH HEALTH, BEAUTY AND SPA PRODUCTS, TOILETRIES, COSMETICS, KEYS AND THEIR ACCESSORIES, ADVERTISING DISPLAY BOARDS, OPTICAL GOODS, GAMING AND AMUSEMENT GOODS, DOMESTIC ELECTRICAL AND ELECTRONIC EQUIPMENT, ORNAMENTS, SOUVENIRS AND GIFT ITEMS, JEWELRY, CLOCKS, WATCHES, STATIONERY, PUBLICATIONS, ART AND PHOTOGRAPHIC GOODS, LEATHER GOODS, BAGS, LUGGAGE, TRAVEL GOODS, HOME FURNISHINGS AND HOME ACCESSORIES, FURNITURE, HOUSEHOLD CONTAINERS AND UTENSILS, HOUSEHOLD LINEN, TEXTILE GOODS, HABERDASHERY, CLOTHING, FOOTWEAR, HEADWEAR, GAMES, SPORTING GOODS, GOLF EQUIPMENT AND SUPPLIES, FOODSTUFFS, DRINKS, CONTAINERS FOR FOODSTUFFS AND DRINKS, TOBACCO PRODUCTS; OPERATION AND ADMINISTRATION OF SHOPPING CENTERS AND RETAIL OUTLETS

[Class - 41]

CASINO SERVICES FEATURING DISCOUNTS AND COMPLEMENTARY SERVICES FOR FREQUENT PATRONS THROUGH THE USE OF AN IDENTIFICATION CARD; ENTERTAINMENT SERVICES; CASINO SERVICES; GAMING SERVICES; GAMBLING SERVICES; PROVIDING FACILITIES FOR GAMBLING; INTERACTIVE GAMING; TELEVISION ENTERTAINMENT SERVICES; ORGANIZATION AND PROVISION OF GAMES AND COMPETITIONS FOR ENTERTAINMENT PURPOSES; INFORMATION, CONSULTANCY AND ADVISORY SERVICES RELATING TO THE AFORESAID; CASINO MANAGEMENT; NIGHT CLUB SERVICES (ENTERTAINMENT); DISCOTHEQUES; CABARETS; THEATRE AND ENTERTAINMENT SERVICES FEATURING MUSIC, DANCE, COMEDY, DRAMA AND MAGIC; HEALTH CLUBS; RECREATION AND SPORTING CLUBS; BEACH AND POOL CLUBS; PROVIDING SPORTS FACILITIES; AMUSEMENT PARK SERVICES; THEME PARKS; AMUSEMENT ARCADES; AMUSEMENT CENTERS; PROVIDING FACILITIES FOR RECREATIONAL ACTIVITIES; COUNTRY CLUB SERVICES (ENTERTAINMENT); ARRANGING AND CONDUCTING ATHLETIC EVENTS, ATHLETIC COMPETITIONS AND SPORTS EVENTS; ORGANIZATION AND PROMOTION OF SPORTING ACTIVITIES AND COMPETITIONS; PROVIDING GOLF COURSE FACILITIES, GOLF TUITION AND ORGANIZING GOLF TOURNAMENTS; PRODUCTION OF RADIO PROGRAMS; PRODUCTION OF VIDEOS, MOVIES, AUDIO TAPES, CD ROWS, DVD"S AND ELECTRONIC GAMES; CONDUCTING HORSE RACES; MANAGEMENT OF SPORTS FACILITIES AND SPORTING EVENTS; PROVISION OF PHYSICAL EDUCATION AND GYMNASTIC FACILITIES; PRODUCTION OF SHOWS; THEATRICAL TICKET AGENCY SERVICES; ORGANIZATION OF MEETINGS AND CONFERENCES; EDUCATION SERVICES; PROVIDING INSTRUCTION AND TRAINING IN THE FIELDS OF GAMBLING, SPORTS AND ENTERTAINMENT; HOTEL MANAGEMENT TRAINING; PRODUCTION OF TELEVISION PROGRAMS