OOYALA PULSE(WITH DEVICE)
Ooyala, Inc.

[Class - 42]

Non-downloadable software platform allowing for the distribution, streaming, sorting, compressing, viewing, displaying, and storing of audio, video and multimedia content over the internet; application service provider (ASP) featuring software for use in online video delivery, online advertising and online marketing; application service provider (ASP), featuring computer software used for the dissemination of advertising via the Internet; providing temporary use of an on-line non-downloadable software platform for use by advertisers and audio and video content publishers for the purpose of managing the serving, targeting, tracking and reporting of advertisements and for maximizing advertising revenue; providing temporary use of on-line non-downloadable software and applications for enabling product and service providers to optimize online consumer monetization, marketing, and satisfaction; providing on-line non-downloadable software platform for enabling product and service providers to optimize online consumer monetization, marketing and satisfaction through dynamic user profiling; application service provider (ASP), featuring software for tracking user activity, and for managing, monitoring and optimizing the performance and effectiveness of online marketing campaigns; providing an online non-downloadable software platform for managing, collecting, integrating, and sharing a wide variety of data and information from various sources about video viewership, viewing trends, viewer behavior, and related metrics and analytics; online non-downloadable software platform allowing product and service providers and third-party advertisers to selectively target specific online consumers based on an analysis of aggregated individual consumer data.