MISSION CONTROL

[Class - 42]

Software as a service (SaaS) services featuring software for use in the field of advertising and promoting the goods and services of others; Application service provider (ASP) featuring software for use in the field of advertising and promoting the goods and services of others; Application service provider (ASP) featuring software for managing, collecting, integrating and sharing a wide variety of data and information regarding website visitor behavior and/or user interactions with digital media in the field of advertising and marketing optimization for businesses; Application service provider (ASP) featuring software for recording website activity, mobile application activity, and/or responses to advertising, and managing, monitoring, analyzing and optimizing the performance and effectiveness of advertising and marketing campaigns; Providing online, non-downloadable software for managing, collecting, integrating and sharing a wide variety of data and information from various sources; Providing online, non-downloadable software for accessing and analyzing data, launching, serving and optimizing advertising campaigns, and evaluating advertising campaigns; providing demographic, behavioral, psychographic and general audience, customer and segment information for use in creating, evaluating, and optimizing advertising campaigns; Providing online, non-downloadable software for data warehousing, data collection, data analysis, information reporting and presentation, and for customer relationship management; Providing an online computer database featuring trade information and intent data, namely, customer purchasing decision information for use by advertisers