MALIBU

[Class - 35]

Retail store and online retail store services featuring virtual goods, namely, alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, glasses, sunglasses, clocks, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, tablet computers for use online in online virtual worlds; Retail and retail store services in relation to non-fungible tokens (NFT's) namely, alcoholic and non-alcoholic beverages, food, clothing, footwear, headwear, glasses, sunglasses, bags, sports bags, backpacks, umbrellas, parasols, serving trays, portable beverage coolers, portable bars, ice buckets, cups, glasses and drinking vessels, bottle openers, cases and covers for cell phones, smart phones, tablet computers; Organizing and conducting events, exhibitions, expositions and conferences for commercial purposes in the interactive entertainment, virtual reality, sports and video game entertainment industries; Providing incentive reward programs for customers through issuance and processing of loyalty points authenticated by non-fungible tokens (NFTs) for on-line purchase of a company's goods and services; Providing incentive award programs for customers and employees through the issuance of digital tokens for the purpose of promoting and rewarding customer loyalty; Retail store and online retail store services featuring virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets in the field of beverages, food, sports, gaming, music, culture and apparel; Provision of online marketplaces for buyers and sellers of virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets; Provision of online marketplaces for buyers and sellers of downloadable digital art images, music, videos.

[Class - 41]

Entertainment services, namely, providing on-line, downloadable and non-downloadable virtual goods for use in virtual environments; Entertainment services, namely, providing on-line actual and virtual concerts and other virtual events; Entertainment services, namely, operating a virtual bar or restaurant offering virtual food and beverages; Entertainment services, namely, conducting actual and virtual workshops, educational demonstrations and courses of instruction in the field of mixology and alcoholic beverages; Entertainment services, namely, providing non-fungible tokens, digital media, digital files, and digital assets; Entertainment services, namely, providing on-line, downloadable and non-downloadable virtual beverages, food, bags, beverageware, coolers, clothing, headwear, footwear, umbrellas, towels, sporting equipment, toys, video game equipment and accessories, games; Entertainment services, namely, production, distribution, display, and storage of digital collectibles; Entertainment services, namely, providing an on-line virtual environment for using, trading, and purchasing virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets; Organizing and conducting virtual events, virtual exhibitions, virtual expositions and virtual conferences for educational and cultural purposes.

[Class - 43]

Operating a virtual bar and/or restaurant offering virtual food and beverages; operating a virtual bar and/or restaurant featuring actual home delivery.