GAMBLIFICATION

[Class - 42]

APPLICATION SERVICE PROVIDER FEATURING SOFTWARE WHICH ENABLES BLOGGING, UPLOADING, DISPLAYING, INTERNET POSTING AND SHARING OF DIGITAL CONTENT AND INFORMATION; APPLICATION SENICE PROVIDER FEATURING COMPUTER SOFTWARE FOR CREATING AND MANAGING CUSTOMER INCENTIVE, REWARD AND REDEMPTION PROGRAMS; APPLICATION SERVICE PROVIDER, NAMELY, PROVIDING, HOSTING, MANAGING, DEVELOPING, RESEARCHING, ANALYZING, REPORTING, AND MAINTAINING APPLICATIONS, SOFTWARE, OF OTHERS, ALL IN THE FIELD OF GAMING; COMPUTER SERVICES IN THE NATURE OF CUSTOMIZED WEB PAGES FEATURING USER-DEFINED INFORMATION, PERSONAL PROFILES, AND INFORMATION; TECHNICAL SUPPORT SERVICES, NAMELY, TROUBLESHOOTING OF COMPUTER HARDWARE AND SOFTWARE PROBLEMS; INSTALLATION AND MAINTENANCE OF COMPUTER SOFTWARE; UPGRADING, ENHANCING, DESIGN AND RENTAL OF COMPUTER SOFTWARE; DESIGN, DEVELOPMENT AND RENTAL OF COMPUTER HARDWARE; COMPUTER SERVICES, NAMELY, HOSTING A WEBPAGE FOR USERS TO ASK AND ANSWER QUESTIONS ON A VARIETY OF TOPICS OF GENERAL INTEREST, PROVIDING SEARCH ENGINES FOR OBTAINING INFORMATION REQUESTED BY USERS ON A GLOBAL COMPUTER NETWORK, PROVIDING CUSTOMIZED SEARCHING OF A WEBPAGE TO LOCATE SPECIFIC INFORMATION REQUESTED BY USERS, CREATING AN ON-LINE COMMUNITY FOR REGISTERED USERS TO PARTICIPATE IN DISCUSSIONS, GET FEEDBACK FROM THEIR PEERS, FORM VIRTUAL COMMUNITIES, AND ENGAGE IN SOCIAL NETWORKING; COMPUTER SERVICES, NAMELY, PROVIDING AN APPLICATION PROGRAMMING INTERFACE (API) AND NON-DOWNLOADABLE SOFTWARE WIDGET TO WEB PUBLISHERS TO DRIVE USERS TO WEBSITES AND TO MEASURE USER BEHAVIOR AND ENGAGEMENT THROUGH LOYALTY, PARTICIPATION AND REWARD PROGRAMS, AND ANALYZING WEBSITE USER BEHAVIOR THROUGH MEASURING GAME MECHANICS AND ANALYTICS

[Class - 9]

GAMING MACHINES, NAMELY, DEVICES WHICH ACCEPT A WAGER; COMPUTER-GAMING SOFTWARE; COMPUTER SOFTWARE TO ENABLE BFOGGING, UPLOADING, DISPLAYING, ONLINE POSTING AND SHARING ELECTRONIC CONTENT, AUDIO, VIDEO AND GRAPHIC WORKS; GAMING SOFTWARE THAT GENERATES OR DISPLAYS WAGER OUTCOMES OF GAMING MACHINES; DOWNLOADABLE SOFTWARE IN THE NATURE OF A MOBILE APPLICATION FOR PLAYING GAMES; GAMES PLAYABLE VIA A GLOBAL COMPUTER NETWORK, HANDHELD ELECTRONIC DEVICES, PORTABLE VIDEO PLAYERS, PORTABLE MUSIC PLAYERS, SMART PHONES, LAPTOP COMPUTERS, HANDHELD COMPUTERS, TABLET COMPUTERS, CELLULAR PHONES, PAGERS, PERSONAL DIGITAL ASSISTANTS, DIGITAL TELEVISION SET-TOP BOXES, INTERACTIVE DIGITAL TELEVISION CONTROLLERS AND PROGRAMMABLE DIGITAL TELEVISION RECORDERS