Trademark Class 35: Advertising & Business Services

Trademark Class 35

Trademark Class 35 covers services related to business operations, advertising, and commercial management. This class includes a wide range of services provided by individuals or organisations that help in running, managing, or promoting a business or commercial enterprise.

Trademark registration for services such as retail and wholesale business operations, marketing, advertising, business consultancy, and e-commerce management must be done under Trademark Class 35. Businesses providing these services whether through physical storefronts, online platforms, or corporate advisory roles should register under this class to ensure proper trademark protection.

Class 35 primarily includes services that support the sale of goods, brand promotion, business administration, and commercial strategy, making it one of the most widely used classes for trademark registration.

• This class includes, in particular:

• Advertising services in all media formats (print, digital, TV, social media)
• Business consultancy, audits, and strategic planning
• Retail and wholesale services (both physical and online stores)
• Marketing, branding, and promotional activities
• Outsourcing services and office functions
• Human resources management and recruitment services
• Organisation of trade fairs, exhibitions, and business networking events
• Business analysis, statistics, and market research services
• Commercial administration of the licensing of goods and services

• This Class does not include, in particular:

• Financial or insurance services (Class 36)
• Telecommunications and digital broadcasting (Class 38)
• Legal services (Class 45)
• Logistics and warehousing services (Class 39)
• Technical consultancy (Class 42)

Who Should Register Under Trademark Class 35?

You should opt for trademark registration under Class 35 if your business includes:

• Retail and wholesale services for any category of goods, whether physical storefronts or online platforms (e.g., supermarkets, e-commerce stores)
• Marketing, branding, and promotional services, including digital advertising, content marketing, influencer marketing, and event promotions
• Business consulting and advisory services, such as management consultancy, HR consultancy, or operational strategy firms
• Office functions and administrative services, including virtual assistance, document management, and payroll processing
• Franchise and dealership operations that involve brand management or distribution services
• Import-export agencies and distribution networks responsible for bringing goods to market
• Online marketplaces and aggregator platforms that list or promote third-party goods or services
• Data processing, auditing, and accounting services (non-financial consulting falls under this class)

One of the leading brands registered under Trademark Class 35 is Amazon. This global ecommerce powerhouse holds protection in Class 35 for services including online retail, wholesale distribution, marketing, consumer data analytics, and business intermediary services—covering the full spectrum of its e commerce activities . Registering in Class 35 shields Amazon from copycats and preserves its brand identity in the competitive online marketplace.

Another prominent example is Deloitte, the multinational firm. Deloitte’s trademark in Class 35 secures its rights over business management consulting, professional advisory, financial auditing, tax, and administrative services.

Why Choose Vakilsearch for Trademark Registration under Class 35?

Vakilsearch offers comprehensive trademark registration services designed specifically for businesses in Class 35, which includes advertising, business management, office functions, retail and wholesale services, and marketing consultancy. If your business operates in these areas, registering your trademark under Class 35 is vital to protect your brand identity and secure your legal rights in a competitive commercial environment.

Our senior Intellectual Property lawyers oversee the entire trademark registration process from conducting detailed trademark search and filing your application to managing formality checks, examinations, hearings, and obtaining your trademark registration certificate. With fast-track filing available within 6 hours, a smooth online experience, and expert assistance for objections, renewals, and assignments, Vakilsearch ensures your business brand is safeguarded quickly and efficiently.