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Class 35

Eligibility

What Cannot be Registered

List of Goods

Related Classes

Register Your Class 35

FAQs

Trademark Class 35 - Overview

Class 35 Trademark embraces advertisement, business administration, and business management functions. This class encompasses service activities that support business promotion, the running of operations, and office administrative tasks. Such classes has provided appropriate protection for brands in those areas.

Trademark Registration under Class 35 will specifically grant you a sole right over your brand name involving business operations and marketing services. These registrations under this class protect your business-related services, which include: Advertising campaigns Management of offices Business consulting among others against third parties. You can register different types of trademark under this class.

Class 35 protection is a service of utmost importance to companies involved in advertising and other forms of administrative services. It keeps others from trespassing into your market presence and makes your brand more unique.

Class 35 of trademarks provides protection for your brand every 10 years under renewable protection, thus keeping it secured and recognised long term.

What is a Trademark Class 35?

A Class 35 trademark covers business services, including advertising, marketing, retail, wholesale, and business management. It includes consultancy services, online and offline sales, franchising, and e-commerce operations. This class is essential for businesses providing commercial and trade-related services, including digital marketing, corporate consultancy, and retail store management.

Eligibility for Trademark Class 35

Trademark Class 35 is mainly for businesses that provide various services related to business operations, such as marketing, advertising, retail, and wholesale functions. You can register different types of trademark under this class. Here is a detailed outline of the same:

  • Advertising Services –Services related to advertisement of goods or services through a variety of different media channels that include print, digital, and broadcast advertising
  • Marketing Services – Activities include market research, consumer analysis, strategic marketing, and promoting brands or products to specific target audiences.
  • Business Consulting Services – Services offered to improve business management, strategy, and operations, which help businesses increase efficiency and profitability.
  • Office Functions – Services include the management of business operations, such as data processing, secretarial work, and office support services.
  • Online Retail Store Services – E-commerce sites that provide online sales, such as apparel to electronics, or specialty goods.
  • Wholesale Distribution Services – The distribution of large quantities of products to wholesalers or other companies, including storage and logistics services.

What Cannot Be Registered Under Trademark Class 35

While Trademark Class 35 encompasses a significant number of services in advertising, marketing, retail, and consultancy, there are some goods and services that find their place elsewhere. Proper classification is important as it may sometimes lead to delayed or rejected trademarks. As per trademark class 35 description here are some of the key exclusions from Class 35:

  • Examples of financial services, such as financial analysis, financial management, and financial sponsorship (Class 36).
  • Examples of real estate management (Class 36).
  • Stock brokerage services (Class 36).
  • Transportation logistics (Class 39).
  • Energy auditing (Class 42).
  • Graphic design of promotional materials (Class 42).
  • Legal services in relation to the negotiation of contracts for others (Class 45).
  • Licensing of intellectual property, legal administration of licenses, copyright management (Class 45).
  • Registration of domain names (Class 45).

Here are the Following Items in Detail That Are Covered Under Trademark Class 35

Advertising, marketing and promotional servicesadvertising/publicity, advertising agencies/publicity agencies, bill-posting/outdoor advertising, layout services for advertising purposes, marketing, modelling for advertising or sales promotion, on-line advertising on a computer network, production of advertising films, publication of publicity texts, publicity columns preparation, publicity material rental, radio advertising/radio commercials, sales promotion for others, sponsorship search, telemarketing services, television advertising/television commercials, updating of advertising material, writing of publicity texts.
Public relations servicespublic relations
Product demonstrations and product display servicesdemonstration of goods, presentation of goods on communication media, for retail purposes, shop window dressing.
Trade show and exhibition servicesorganization of fashion shows for promotional purposes, organization of exhibitions for commercial or advertising purposes, organization of trade fairs for commercial or advertising purposes, Loyalty, incentive and bonus program services.
Provision of advertising space, time and mediarental of advertising space, rental of advertising time on communication media.
Distribution of advertising, marketing and promotional materialadvertising by mail order, direct mail advertising, dissemination of advertising matter, distribution of samples.
Advertising, marketing and promotional consultancy, advisory and assistance services, Commercial trading and consumer information servicesadministrative processing of purchase orders, arranging newspaper subscriptions for others, arranging subscriptions to telecommunication services for others, commercial information and advice for consumers [consumer advice shop], commercial administration of the licensing of the goods and services of others, import-export agencies, price comparison services, procurement services for others [purchasing goods and services for other businesses].
Retail and wholesale servicesretail or wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies.
Auctioneering servicesauctioneering.
Rental of vending machinesrental of vending machines.
Business assistance, management and administrative servicesbusiness management assistance, business inquiries, business management of hotels, business management of performing artists, business management of sports people, commercial or industrial management assistance, business efficiency expert services, outsourcing services [business assistance], relocation services for businesses, telephone answering for unavailable subscribers.
Accountancy, book keeping and auditingbook-keeping/accounting, business auditing, drawing up of statements of accounts, tax preparation.
Administrative data processingcompilation of information into computer databases, data search in computer files for others, computerized file management, systemization of information into computer databases.
Human resources management and recruitment servicesemployment agencies, personnel recruitment, personnel management consultancy, psychological testing for the selection of personnel.
Clerical servicesdocument reproduction, invoicing, payroll preparation, photocopying services, secretarial services, shorthand, transcription, typing, word processing.
Business consultancy and advisory servicesbusiness management consultancy, business management and organization consultancy, business organization consultancy, professional business consultancy, advisory services for business management.
Rental of office machinesoffice machines and equipment rental, rental of photocopying machines.
Business analysis, research and information servicesbusiness information, business appraisals, business investigations, business research, commercial information agencies, cost price analysis, economic forecasting, news clipping services.
Market researchmarketing research, marketing studies, opinion polling.
Collection and systematization of business datacompilation of statistics.

Related (Coordinated) Classes

Related to the services that fall under Class 35 are other classes for which a business may require coverage to protect the trademark completely. These grouped classes allow businesses to protect their service offerings and products across categories.

  • Trademark Class 9 – Electrical Appliances
    For all businesses whose commercial activities are marketing or retail sales of electronic items like mobile phones, computers, or software, the products should be registered under Class 9 in conjunction with Class 35 for retail services.
  • Trademark Class 41 – Education and Entertainment Services
    If a company offers educational or entertainment services such as training events or event advertisements, then that business should record Class 41 and Class 35 for advertisements and promotions, respectively.
  • Trademark Class 42 - Tech and scientific services
    Service companies offering it support, development of software and IT consulting could record Class 42 for registration along with marketing and business consultative services. This is when one needs a class 35 registration.
  • Trademark Class 16 - Printed Materials
    For firms providing products such as printed brochures, catalogs, and sales flyers, Class 16 products can be related, while Class 35 is for marketing and promotions services.
  • Trademark Class 36 – Financial and Insurance Services
    Financial services that specifically entail consulting, management, and other related services can be registered under Class 36. They can complement business services related to business consulting or market analysis in Class 35.

Looking to Register Your Trademark Under Class 35?

Before filing your trademark registration, it’s necessary to identify the accurate trademark classes for your product or service. Our free Trademark Search Tool helps you determine the appropriate class for your trademark registration process process and check if the proposed trademark is already registered.

Frequently Asked Questions

Trademark Class 35 includes almost all types of business services that are categorised in advertising, marketing, and sales. Services fall under this category, including promotion of goods and services, management of retail and wholesale operations, business consulting, office functions, and online retail services. Business services that enable commercial activities fall under this class.

Yes, advertising and marketing services are covered under Class 35. This includes a variety of activities such as creating and placing advertisements, conducting market research, and strategising marketing campaigns. Businesses providing these services can register their trademarks to protect their brand identity in the marketing and advertising sector.

yes, public relations (PR) services fall under Class 35. Public relations involve reputation management services, media relation services, and promotions of events that fall under Class 35. Businesses providing PR services can trademark their brands and accord them legal protection and recognition in the competitive industry that is PR.

Yes, Class 35 is the class of retail and wholesale services. It includes activities about selling goods and doing wholesale distribution, both online and offline. Companies that sell or distribute their products in a bulk or retail setting can trademark their marks in this class to cover all of their business operations.

Services offered under class 35 include management consulting services, strategic, marketing, human resources, and operations consulting services. This kind of business service enables business performance and operational improvement. Business consulting services concerning management, market analysis, and strategy are provided, which will allow you to file for services to protect your brand.

Yes, human resources management and recruitment services are covered under Class 35. This includes services like staff recruitment, job placement, employee management, and other HR-related functions. If you provide these services, registering your trademark under this class helps protect your brand identity in the HR and recruitment industry.

Yes, auctioneering services can be registered under Class 35. This includes services related to organising and conducting auctions, both online and in person. Businesses offering auctioneering services, including the promotion and sale of items via auctions, can register their trademark under Class 35 to protect their brand.

Yes, you can check if your service fits within Class 35 by reviewing the official classification guidelines provided by the trademark office or consulting a trademark attorney. You can also use online tools, such as the Nice Classification system, to verify if your service qualifies for registration under this class.

The best trademark class 35 Example is like Google offers advertising services and business solutions across its platforms, making it a prime example of Class 35 services.

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