Over 1 lakh trademarks have been registered globally, including the ones you’re familiar with
Class 35
Who Should Register
List of Services
Register Your Class 35
FAQs
Trademark Class 35 covers services related to business operations, advertising, and commercial management. This class includes a wide range of services provided by individuals or organisations that help in running, managing, or promoting a business or commercial enterprise.
Trademark registration for services such as retail and wholesale business operations, marketing, advertising, business consultancy, and e-commerce management must be done under Trademark Class 35. Businesses providing these services whether through physical storefronts, online platforms, or corporate advisory roles should register under this class to ensure proper trademark protection.
Class 35 primarily includes services that support the sale of goods, brand promotion, business administration, and commercial strategy, making it one of the most widely used classes for trademark registration.
This class includes, in particular:
This Class does not include, in particular:
You should opt for trademark registration under Class 35 if your business includes:
One of the leading brands registered under Trademark Class 35 is Amazon. This global ecommerce powerhouse holds protection in Class 35 for services including online retail, wholesale distribution, marketing, consumer data analytics, and business intermediary services—covering the full spectrum of its e commerce activities . Registering in Class 35 shields Amazon from copycats and preserves its brand identity in the competitive online marketplace.
Another prominent example is Deloitte, the multinational firm. Deloitte’s trademark in Class 35 secures its rights over business management consulting, professional advisory, financial auditing, tax, and administrative services.
1 | Administration Of Consumer Loyalty Programs |
2 | Administration Of Frequent Flyer Programs |
3 | Administrative Assistance In Responding To Calls For Tenders / Administrative Assistance In Responding To Requests For Proposals [Rfps] |
4 | Administrative Processing Of Purchase Orders |
5 | Administrative Services For Medical Referrals |
6 | Administrative Services For The Relocation Of Businesses |
7 | Advertising / Publicity |
8 | Advertising Agency Services / Publicity Agency Services |
9 | Advertising By Mail Order |
10 | Advertising Services To Create Brand Identity For Others |
11 | Advisory Services For Business Management |
12 | Appointment Reminder Services [Office Functions] |
13 | Appointment Scheduling Services [Office Functions] |
14 | Arranging And Conducting Of Commercial Events |
15 | Arranging Newspaper Subscriptions For Others |
16 | Arranging Subscriptions To Electronic Toll Collection [Etc] Services For Others |
17 | Arranging Subscriptions To Telecommunication Services For Others |
18 | Auctioneering |
19 | Bill-Posting |
20 | Book-Keeping / Accounting |
21 | Business Appraisals |
22 | Business Auditing |
23 | Business Consultancy Services For Digital Transformation |
24 | Business Efficiency Expert Services |
25 | Business Inquiries |
26 | Business Intermediary Services Relating To The Matching Of Potential Private Investors With Entrepreneurs Needing Funding |
27 | Business Intermediary Services Relating To The Matching Of Various Professionals With Clients |
28 | Business Investigations |
29 | Business Management Assistance |
30 | Business Management Consultancy |
31 | Business Management For Freelance Service Providers |
32 | Business Management Of Hotels |
33 | Business Management Of Performing Artists |
34 | Business Management Of Reimbursement Programmes For Others / Business Management Of Reimbursement Programs For Others |
35 | Business Management Of Sports People |
36 | Business Organization Consultancy |
37 | Business Partnership Search |
38 | Business Project Management Services For Construction Projects |
39 | Business Research |
40 | Commercial Administration Of The Licensing Of The Goods And Services Of Others |
41 | Commercial Information Agency Services |
42 | Commercial Intermediation Services |
43 | Commercial Lobbying Services |
44 | Commercial Or Industrial Management Assistance |
45 | Competitive Intelligence Services |
46 | Compilation Of Information Into Computer Databases |
47 | Compilation Of Statistics |
48 | Compiling Indexes Of Information For Commercial Or Advertising Purposes |
49 | Computerized File Management |
50 | Computerized Management Of Medical Records And Files |
51 | Consultancy Regarding Advertising Communication Strategies |
52 | Consultancy Regarding Public Relations Communication Strategies |
53 | Consumer Profiling For Commercial Or Marketing Purposes |
54 | Corporate Communications Services |
55 | Cost Price Analysis |
56 | Data Processing Services [Office Functions] |
57 | Data Search In Computer Files For Others |
58 | Demonstration Of Goods |
59 | Development Of Advertising Concepts |
60 | Development Of Business Organization Strategies Relating To Corporate Social Responsibility |
61 | Development Of Market Surveys |
62 | Development Of Marketing Concepts |
63 | Direct Mail Advertising |
64 | Dissemination Of Advertising Matter |
65 | Distribution Of Samples |
66 | Drawing Up Of Statements Of Accounts |
67 | Economic Forecasting |
68 | Employment Agency Services |
69 | Financial Auditing |
70 | Gift Registry Services |
71 | Import-Export Agency Services |
72 | Influencer Marketing |
73 | Interim Business Management |
74 | Invoicing |
75 | Layout Services For Advertising Purposes |
76 | Lead Generation Services |
77 | Market Intelligence Services |
78 | Market Studies |
79 | Marketing |
80 | Marketing In The Framework Of Software Publishing |
81 | Marketing Research |
82 | Marketing Through Product Placement For Others In Virtual Environments |
83 | Media Relations Services |
84 | Modelling For Advertising Or Sales Promotion |
85 | Negotiation And Conclusion Of Commercial Transactions For Third Parties |
86 | Negotiation Of Business Contracts For Others |
87 | News Clipping Services |
88 | Office Machines And Equipment Rental* |
89 | Online Advertising On A Computer Network |
90 | Online Ordering Services In The Field Of Restaurant Take-Out And Delivery |
91 | Online Retail Services For Downloadable And Pre-Recorded Music And Movies |
92 | Online Retail Services For Downloadable Digital Music |
93 | Online Retail Services For Downloadable Ring Tones |
94 | Online Retail Services For Downloadable Virtual Clothing |
95 | Opinion Polling |
96 | Organization Of Exhibitions For Commercial Or Advertising Purposes |
97 | Organization Of Fashion Shows For Promotional Purposes |
98 | Organization Of Trade Fairs |
99 | Outdoor Advertising |
100 | Outsourced Administrative Management For Companies |
101 | Outsourcing Services [Business Assistance] |
102 | Pay Per Click Advertising |
103 | Payroll Preparation |
104 | Personnel Management Consultancy |
105 | Personnel Recruitment |
106 | Photocopying Services |
107 | Preparation Of Business Profitability Studies |
108 | Presentation Of Goods On Communication Media, For Retail Purposes |
109 | Price Comparison Services |
110 | Procurement Services For Others [Purchasing Goods And Services For Other Businesses] |
111 | Production Of Advertising Films |
112 | Production Of Teleshopping Programmes / Production Of Teleshopping Programs |
113 | Professional Business Consultancy |
114 | Promotion Of Goods And Services Through Sponsorship Of Sports Events |
115 | Promotion Of Goods Through Influencers |
116 | Providing Business Information |
117 | Providing Business Information Via A Website |
118 | Providing Commercial And Business Contact Information |
119 | Providing Commercial Information And Advice For Consumers In The Choice Of Products And Services |
120 | Providing Telephone Directory Information |
121 | Providing User Rankings For Commercial Or Advertising Purposes / Providing User Ratings For Commercial Or Advertising Purposes |
122 | Providing User Reviews For Commercial Or Advertising Purposes |
123 | Provision Of An Online Marketplace For Buyers And Sellers Of Downloadable Digital Image Files Authenticated By Non-Fungible Tokens [Nfts] |
124 | Provision Of An Online Marketplace For Buyers And Sellers Of Goods And Services |
125 | Psychological Testing For The Selection Of Personnel |
126 | Public Relations |
127 | Publication Of Publicity Texts |
128 | Publicity Material Rental |
129 | Radio Advertising |
130 | Reception Services For Visitors [Office Functions] |
131 | Registration Of Written Communications And Data |
132 | Rental Of Advertising Space |
133 | Rental Of Advertising Time On Communication Media |
134 | Rental Of Billboards [Advertising Boards] |
135 | Rental Of Cash Registers |
136 | Rental Of Office Equipment In Co-Working Facilities |
137 | Rental Of Photocopying Machines |
138 | Rental Of Sales Stands |
139 | Rental Of Vending Machines |
140 | Retail Services For Pharmaceutical, Veterinary And Sanitary Preparations And Medical Supplies |
141 | Retail Services For Works Of Art Provided By Art Galleries |
142 | Retail Services Relating To Bakery Products |
143 | Retail Services Relating To Downloadable Digital Image Files Authenticated By Non-Fungible Tokens [Nfts] |
144 | Sales Promotion For Others |
145 | Sales Prospecting For Others |
146 | Scriptwriting For Advertising Purposes |
147 | Search Engine Optimization For Sales Promotion / Search Engine Optimisation For Sales Promotion |
148 | Secretarial Services |
149 | Shop Window Dressing |
150 | Shorthand |
151 | Sponsorship Search |
152 | Systemization Of Information Into Computer Databases |
153 | Targeted Marketing |
154 | Tax Filing Services |
155 | Tax Preparation |
156 | Telemarketing Services |
157 | Telephone Answering For Unavailable Subscribers |
158 | Telephone Switchboard Services |
159 | Television Advertising |
160 | Transcription Of Communications [Office Functions] |
161 | Typing |
162 | Updating And Maintenance Of Data In Computer Databases |
163 | Updating And Maintenance Of Information In Registries |
164 | Updating Of Advertising Material |
165 | Web Indexing For Commercial Or Advertising Purposes |
166 | Website Traffic Optimization / Website Traffic Optimisation |
167 | Wholesale Services For Pharmaceutical, Veterinary And Sanitary Preparations And Medical Supplies |
168 | Word Processing |
169 | Writing Of Curriculum Vitae For Others / Writing Of Résumés For Others |
170 | Writing Of Publicity Texts |
Vakilsearch offers comprehensive trademark registration services designed specifically for businesses in Class 35, which includes advertising, business management, office functions, retail and wholesale services, and marketing consultancy. If your business operates in these areas, registering your trademark under Class 35 is vital to protect your brand identity and secure your legal rights in a competitive commercial environment.
Our senior Intellectual Property lawyers oversee the entire trademark registration process from conducting detailed trademark search and filing your application to managing formality checks, examinations, hearings, and obtaining your trademark registration certificate. With fast-track filing available within 6 hours, a smooth online experience, and expert assistance for objections, renewals, and assignments, Vakilsearch ensures your business brand is safeguarded quickly and efficiently.
Trademark Class 35 covers services such as advertising, business management, consultancy, retail and wholesale trade (online and offline), digital marketing, human resources services, and administrative support. It is the go-to class for service providers facilitating commercial operations.
The four primary types of trademarks include:
TM-1 is the form used to apply for a trademark under one specific class, such as Class 35, under the Trade Marks Act, 1999. It is the most commonly used form for standard single-class applications in India.
Services in Class 35 include:
No, you cannot register physical products under Class 35. This class is limited to services like retailing, promotion, and brand management. Products themselves must be registered under their respective product classes.
A registered trademark under Class 35 is valid for 10 years from the date of application and is renewable indefinitely for successive 10-year periods, provided renewal fees are paid on time.
Trademark Class 35 represents service-based offerings in the commercial, corporate, and retail sectors. It ensures protection for business service providers who facilitate sales, management, marketing, staffing, and retailing of goods.
Examples include:
Yes, businesses involved in affiliate marketing, dropshipping, or any form of third-party product promotion or resale fall under Class 35, as they offer retail or advertising services and not actual product manufacturing.
Choosing the correct class ensures your brand is legally protected in the specific domain of your business. If you incorrectly register under another class (e.g., Class 25 for clothing instead of Class 35 for a fashion retail store), your trademark might not protect your service operations, leaving you exposed to infringement.
Flipkart, one of India’s largest e-commerce platforms, registers its branding under Class 35 for services like online retail, digital advertising, and commercial operations. This protects their name and logo in the service domain they operate in — enabling them to enforce their rights if anyone mimics their business model or branding in the marketplace.
Yes, businesses often file in multiple classes if they offer both goods and services. For example, a brand selling organic food (Class 29 or 30) through its own online store (Class 35) should register in both classes to ensure comprehensive protection.