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Class 35

Who Should Register

List of Services

Register Your Class 35

FAQs

Trademark Class 35

Trademark Class 35 covers services related to business operations, advertising, and commercial management. This class includes a wide range of services provided by individuals or organisations that help in running, managing, or promoting a business or commercial enterprise.

Trademark registration for services such as retail and wholesale business operations, marketing, advertising, business consultancy, and e-commerce management must be done under Trademark Class 35. Businesses providing these services whether through physical storefronts, online platforms, or corporate advisory roles should register under this class to ensure proper trademark protection.

Class 35 primarily includes services that support the sale of goods, brand promotion, business administration, and commercial strategy, making it one of the most widely used classes for trademark registration.

  • This class includes, in particular:

  • Advertising services in all media formats (print, digital, TV, social media)
  • Business consultancy, audits, and strategic planning
  • Retail and wholesale services (both physical and online stores)
  • Marketing, branding, and promotional activities
  • Outsourcing services and office functions
  • Human resources management and recruitment services
  • Organisation of trade fairs, exhibitions, and business networking events
  • Business analysis, statistics, and market research services
  • Commercial administration of the licensing of goods and services
  • This Class does not include, in particular:

  • Financial or insurance services (Class 36)
  • Telecommunications and digital broadcasting (Class 38)
  • Legal services (Class 45)
  • Logistics and warehousing services (Class 39)
  • Technical consultancy (Class 42)

Who Should Register Under Trademark Class 35?

You should opt for trademark registration under Class 35 if your business includes:

  • Retail and wholesale services for any category of goods, whether physical storefronts or online platforms (e.g., supermarkets, e-commerce stores)
  • Marketing, branding, and promotional services, including digital advertising, content marketing, influencer marketing, and event promotions
  • Business consulting and advisory services, such as management consultancy, HR consultancy, or operational strategy firms
  • Office functions and administrative services, including virtual assistance, document management, and payroll processing
  • Franchise and dealership operations that involve brand management or distribution services
  • Import-export agencies and distribution networks responsible for bringing goods to market
  • Online marketplaces and aggregator platforms that list or promote third-party goods or services
  • Data processing, auditing, and accounting services (non-financial consulting falls under this class)

One of the leading brands registered under Trademark Class 35 is Amazon. This global ecommerce powerhouse holds protection in Class 35 for services including online retail, wholesale distribution, marketing, consumer data analytics, and business intermediary services—covering the full spectrum of its e commerce activities . Registering in Class 35 shields Amazon from copycats and preserves its brand identity in the competitive online marketplace.

Another prominent example is Deloitte, the multinational firm. Deloitte’s trademark in Class 35 secures its rights over business management consulting, professional advisory, financial auditing, tax, and administrative services.

List Of Services Classified Under Trademark Class 35

1Administration Of Consumer Loyalty Programs
2Administration Of Frequent Flyer Programs
3Administrative Assistance In Responding To Calls For Tenders / Administrative Assistance In Responding To Requests For Proposals [Rfps]
4Administrative Processing Of Purchase Orders
5Administrative Services For Medical Referrals
6Administrative Services For The Relocation Of Businesses
7Advertising / Publicity
8Advertising Agency Services / Publicity Agency Services
9Advertising By Mail Order
10Advertising Services To Create Brand Identity For Others
11Advisory Services For Business Management
12Appointment Reminder Services [Office Functions]
13Appointment Scheduling Services [Office Functions]
14Arranging And Conducting Of Commercial Events
15Arranging Newspaper Subscriptions For Others
16Arranging Subscriptions To Electronic Toll Collection [Etc] Services For Others
17Arranging Subscriptions To Telecommunication Services For Others
18Auctioneering
19Bill-Posting
20Book-Keeping / Accounting
21Business Appraisals
22Business Auditing
23Business Consultancy Services For Digital Transformation
24Business Efficiency Expert Services
25Business Inquiries
26Business Intermediary Services Relating To The Matching Of Potential Private Investors With Entrepreneurs Needing Funding
27Business Intermediary Services Relating To The Matching Of Various Professionals With Clients
28Business Investigations
29Business Management Assistance
30Business Management Consultancy
31Business Management For Freelance Service Providers
32Business Management Of Hotels
33Business Management Of Performing Artists
34Business Management Of Reimbursement Programmes For Others / Business Management Of Reimbursement Programs For Others
35Business Management Of Sports People
36Business Organization Consultancy
37Business Partnership Search
38Business Project Management Services For Construction Projects
39Business Research
40Commercial Administration Of The Licensing Of The Goods And Services Of Others
41Commercial Information Agency Services
42Commercial Intermediation Services
43Commercial Lobbying Services
44Commercial Or Industrial Management Assistance
45Competitive Intelligence Services
46Compilation Of Information Into Computer Databases
47Compilation Of Statistics
48Compiling Indexes Of Information For Commercial Or Advertising Purposes
49Computerized File Management
50Computerized Management Of Medical Records And Files
51Consultancy Regarding Advertising Communication Strategies
52Consultancy Regarding Public Relations Communication Strategies
53Consumer Profiling For Commercial Or Marketing Purposes
54Corporate Communications Services
55Cost Price Analysis
56Data Processing Services [Office Functions]
57Data Search In Computer Files For Others
58Demonstration Of Goods
59Development Of Advertising Concepts
60Development Of Business Organization Strategies Relating To Corporate Social Responsibility
61Development Of Market Surveys
62Development Of Marketing Concepts
63Direct Mail Advertising
64Dissemination Of Advertising Matter
65Distribution Of Samples
66Drawing Up Of Statements Of Accounts
67Economic Forecasting
68Employment Agency Services
69Financial Auditing
70Gift Registry Services
71Import-Export Agency Services
72Influencer Marketing
73Interim Business Management
74Invoicing
75Layout Services For Advertising Purposes
76Lead Generation Services
77Market Intelligence Services
78Market Studies
79Marketing
80Marketing In The Framework Of Software Publishing
81Marketing Research
82Marketing Through Product Placement For Others In Virtual Environments
83Media Relations Services
84Modelling For Advertising Or Sales Promotion
85Negotiation And Conclusion Of Commercial Transactions For Third Parties
86Negotiation Of Business Contracts For Others
87News Clipping Services
88Office Machines And Equipment Rental*
89Online Advertising On A Computer Network
90Online Ordering Services In The Field Of Restaurant Take-Out And Delivery
91Online Retail Services For Downloadable And Pre-Recorded Music And Movies
92Online Retail Services For Downloadable Digital Music
93Online Retail Services For Downloadable Ring Tones
94Online Retail Services For Downloadable Virtual Clothing
95Opinion Polling
96Organization Of Exhibitions For Commercial Or Advertising Purposes
97Organization Of Fashion Shows For Promotional Purposes
98Organization Of Trade Fairs
99Outdoor Advertising
100Outsourced Administrative Management For Companies
101Outsourcing Services [Business Assistance]
102Pay Per Click Advertising
103Payroll Preparation
104Personnel Management Consultancy
105Personnel Recruitment
106Photocopying Services
107Preparation Of Business Profitability Studies
108Presentation Of Goods On Communication Media, For Retail Purposes
109Price Comparison Services
110Procurement Services For Others [Purchasing Goods And Services For Other Businesses]
111Production Of Advertising Films
112Production Of Teleshopping Programmes / Production Of Teleshopping Programs
113Professional Business Consultancy
114Promotion Of Goods And Services Through Sponsorship Of Sports Events
115Promotion Of Goods Through Influencers
116Providing Business Information
117Providing Business Information Via A Website
118Providing Commercial And Business Contact Information
119Providing Commercial Information And Advice For Consumers In The Choice Of Products And Services
120Providing Telephone Directory Information
121Providing User Rankings For Commercial Or Advertising Purposes / Providing User Ratings For Commercial Or Advertising Purposes
122Providing User Reviews For Commercial Or Advertising Purposes
123Provision Of An Online Marketplace For Buyers And Sellers Of Downloadable Digital Image Files Authenticated By Non-Fungible Tokens [Nfts]
124Provision Of An Online Marketplace For Buyers And Sellers Of Goods And Services
125Psychological Testing For The Selection Of Personnel
126Public Relations
127Publication Of Publicity Texts
128Publicity Material Rental
129Radio Advertising
130Reception Services For Visitors [Office Functions]
131Registration Of Written Communications And Data
132Rental Of Advertising Space
133Rental Of Advertising Time On Communication Media
134Rental Of Billboards [Advertising Boards]
135Rental Of Cash Registers
136Rental Of Office Equipment In Co-Working Facilities
137Rental Of Photocopying Machines
138Rental Of Sales Stands
139Rental Of Vending Machines
140Retail Services For Pharmaceutical, Veterinary And Sanitary Preparations And Medical Supplies
141Retail Services For Works Of Art Provided By Art Galleries
142Retail Services Relating To Bakery Products
143Retail Services Relating To Downloadable Digital Image Files Authenticated By Non-Fungible Tokens [Nfts]
144Sales Promotion For Others
145Sales Prospecting For Others
146Scriptwriting For Advertising Purposes
147Search Engine Optimization For Sales Promotion / Search Engine Optimisation For Sales Promotion
148Secretarial Services
149Shop Window Dressing
150Shorthand
151Sponsorship Search
152Systemization Of Information Into Computer Databases
153Targeted Marketing
154Tax Filing Services
155Tax Preparation
156Telemarketing Services
157Telephone Answering For Unavailable Subscribers
158Telephone Switchboard Services
159Television Advertising
160Transcription Of Communications [Office Functions]
161Typing
162Updating And Maintenance Of Data In Computer Databases
163Updating And Maintenance Of Information In Registries
164Updating Of Advertising Material
165Web Indexing For Commercial Or Advertising Purposes
166Website Traffic Optimization / Website Traffic Optimisation
167Wholesale Services For Pharmaceutical, Veterinary And Sanitary Preparations And Medical Supplies
168Word Processing
169Writing Of Curriculum Vitae For Others / Writing Of Résumés For Others
170Writing Of Publicity Texts

Why Choose Vakilsearch for Trademark Registration under Class 35?

Vakilsearch offers comprehensive trademark registration services designed specifically for businesses in Class 35, which includes advertising, business management, office functions, retail and wholesale services, and marketing consultancy. If your business operates in these areas, registering your trademark under Class 35 is vital to protect your brand identity and secure your legal rights in a competitive commercial environment.

Our senior Intellectual Property lawyers oversee the entire trademark registration process from conducting detailed trademark search and filing your application to managing formality checks, examinations, hearings, and obtaining your trademark registration certificate. With fast-track filing available within 6 hours, a smooth online experience, and expert assistance for objections, renewals, and assignments, Vakilsearch ensures your business brand is safeguarded quickly and efficiently.

Frequently Asked Questions

Trademark Class 35 covers services such as advertising, business management, consultancy, retail and wholesale trade (online and offline), digital marketing, human resources services, and administrative support. It is the go-to class for service providers facilitating commercial operations.

The four primary types of trademarks include:

TM-1 is the form used to apply for a trademark under one specific class, such as Class 35, under the Trade Marks Act, 1999. It is the most commonly used form for standard single-class applications in India.

Services in Class 35 include:

  • Advertising and marketing services
  • Business consultancy and outsourcing
  • HR and recruitment services
  • E-commerce and retail store management
  • Import-export agencies
  • Office functions and administrative support
  • These services are often business-to-business (B2B) or business-to-consumer (B2C) and focus on promoting or facilitating commerce.

    No, you cannot register physical products under Class 35. This class is limited to services like retailing, promotion, and brand management. Products themselves must be registered under their respective product classes.

    A registered trademark under Class 35 is valid for 10 years from the date of application and is renewable indefinitely for successive 10-year periods, provided renewal fees are paid on time.

    Trademark Class 35 represents service-based offerings in the commercial, corporate, and retail sectors. It ensures protection for business service providers who facilitate sales, management, marketing, staffing, and retailing of goods.

    Examples include:

  • SEO and digital marketing agencies
  • Business analytics services
  • Retail store chains or marketplaces (like Amazon)
  • Recruitment platforms
  • Brand consultancy and franchise operations
  • These services help others sell, promote, or manage goods and operations effectively.

    Yes, businesses involved in affiliate marketing, dropshipping, or any form of third-party product promotion or resale fall under Class 35, as they offer retail or advertising services and not actual product manufacturing.

    Choosing the correct class ensures your brand is legally protected in the specific domain of your business. If you incorrectly register under another class (e.g., Class 25 for clothing instead of Class 35 for a fashion retail store), your trademark might not protect your service operations, leaving you exposed to infringement.

    Flipkart, one of India’s largest e-commerce platforms, registers its branding under Class 35 for services like online retail, digital advertising, and commercial operations. This protects their name and logo in the service domain they operate in — enabling them to enforce their rights if anyone mimics their business model or branding in the marketplace.

    Yes, businesses often file in multiple classes if they offer both goods and services. For example, a brand selling organic food (Class 29 or 30) through its own online store (Class 35) should register in both classes to ensure comprehensive protection.

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