CAESARS PALACE

[Class - 35]

Advertising; business administration and business management consulting services; business management assistance; business organization consultancy; business presentation of goods and services on communication media, for retail purposes; administration of an incentive award program enabling participants to obtain discounts and complimentary awards on goods and services through membership; organization of membership incentive programs for commercial or advertising purposes; industrial or commercial management assistance; commercial administration of the licensing of the goods and services of others; sales promotion for others; personnel management consultancy; relocation services for businesses; compilation of information into computer databases; processing (administrative) of purchase orders; accounting; rental of vending machines; retail store and shopping mall services; operation and administration of shopping centers and retail outlets