THE AXE EFFECT

[Class - 9]

Downloadable virtual goods, namely, computer programs featuring perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing for use online and in online virtual worlds; downloadable computer software for interactive games for use via a global computer network and through various wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities; downloadable software for accessing and streaming multimedia entertainment content; downloadable software for providing access to an online virtual environment; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments.

[Class - 35]

Consumer information services; retail store services in relation to virtual goods in the field of perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing; on-line retail store services in relation to perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing; operation and supervision of consumer loyalty and incentive schemes.

[Class - 3]

Soaps; perfumery, essential oils, cosmetics; colognes, eau de toilette, perfume body sprays; oils, creams and lotions for the skin; shaving foam, shaving gel, pre-shaving and after-shaving lotions; talcum powder; preparations for the bath and shower; hair lotions; shampoo and conditioner; hair styling products; dentifrices; non-medicated mouthwashes; deodorants; anti-perspirants for personal use; non-medicated toilet preparations.