ARBITRON (LOGO)

[Class - 9]

COMPUTER SOFTWARE PROGRAMS FOR COLLECTING, PROCESSING AND ANALYZING DEMOGRAPHIC, GEOGRAPHIC, QUALITATIVE AND AUDIENCE ESTIMATE DATA PERTAINING TO GLOBAL COMPUTER NETWORK BROADCASTS IN THE FIELD OF MEDIA INFORMATION SERVICES AND ELECTRONIC DATABASE IN THE FIELD OF MEDIA INFORMATION RECORDED ON COMPUTER MEDIA, ELECTRONIC DEVICES, NAMELY ENCODERS INSTALLED AT THE DISTRIBUTION SOURCES OF TELEVISION, RADIO, CABLE AND SATELLITE BROADCASTING THAT INSERTS INAUDIBLE SIGNALS INTO THE AUDIO STREAM, ELECTRONIC DEVICES THAT DETECT SIGNALS EMITTED FROM THE ENCODERS, AND ELECTRONIC DOCKING STATIONS THAT EXTRACT CODES FROM THE DEVICES, ALL FOR THE PURPOSE OF PROVIDING AUDIENCE ESTIMATE AND MARKET RESEARCH INFORMATION AND DATA TO BROADCASTERS, CABLECASTERS, WEBCASTERS AND OTHER MEDIA MARKET RESEARCH, SOFTWARE FOR REPORTING AUDIENCE PARTICIPATION AND MEDIA RESEARCHING.