AIMIA
GROUPE AEROPLAN INC.

[Class - 35]

ADVERTISING AGENCIES, NAMELY, PROMOTING THE GOODS AND SERVICES OF OTHERS; DEVELOPMENT OF MARKETING STRATEGIES AND CONCEPTS, NAMELY STRATEGIES TO OBTAIN AND MAINTAIN CUSTOMER LOYALTY TO THIRD PARTY COMPANIES, NAMELY CUSTOMER BASE IDENTIFICATION STRATEGIES AND CUSTOMER KNOWLEDGE AND RELATIONSHIP MANAGEMENT, RETENTION STRATEGIES AND ADDED VALUE SERVICES MANAGEMENT, AS IN PRIZES AND REWARDS AND ACCESS TO INFORMATION; PROMOTING THE SALE OF WARES AND SERVICES OF OTHERS THROUGH A CONSUMER LOYALTY PROGRAM; ADVERTISING AND PROMOTION OF THE SALES OF GOODS AND SERVICES OF OTHERS THROUGH PURCHASE CONTINUITY PROGRAMS CONSISTING OF THE DISTRIBUTION OF POINTS OR MILES WHICH CAN BE REDEEMED FOR GOODS, SERVICES OR MONEY FROM A CATALOGUE, PARTICIPATING MERCHANTS AND SERVICE PROVIDERS; ADVERTISING SERVICES RENDERED TO THIRD PARTIES, NAMELY ORGANIZATION, OPERATION AND SUPERVISION OF SALES AND PROMOTIONAL INCENTIVE SCHEMES; ADVERTISING AND MARKETING SERVICES, NAMELY PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH THE DISSEMINATION OF ADVERTISING MATTER, PUBLICATION OF PUBLICITY TEXTS, ORGANIZATION OF EXHIBITIONS FOR COMMERCIAL PURPOSES, OPINION POLLS, SALES PROMOTION, DISTRIBUTION OF SAMPLES, MANAGEMENT OF DATA FILES, INFORMATION OR BUSINESS INQUIRIES, COMMERCIAL ADMINISTRATION, SERVICE OF PROMOTION ATTACHED TO PROGRAMS OF DEVELOPMENT OF CUSTOMER LOYALTY, ORGANIZATION, IMPLEMENTING AND SUPERVISION OF SALES AND OF A SYSTEM OF PROMOTIONAL PREMIUMS; ADVERTISING AND MARKETING SERVICES, NAMELY THE ORGANIZATION, OPERATION AND SUPERVISION OF SALES AND PROMOTIONAL INCENTIVE SCHEMES; SALES PROMOTION SERVICES; ADVISORY AND CONSULTANCY SERVICES RELATING TO DATABASE MANAGEMENT AND MARKETING; MARKET RESEARCH CONSULTATION; ANALYSIS OF MARKET RESEARCH DATA; ADVERTISING AND MARKETING SERVICES FOR OTHERS, NAMELY ARRANGING, CONDUCTING AND ADMINISTRATION OF CUSTOMER LOYALTY REWARD AND PROMOTIONAL INCENTIVE PROGRAMS AND TRADE SHOW EXHIBITIONS FOR COMMERCIAL OR ADVERTISING PURPOSES IN THE FIELD OF CUSTOMER LOYALTY REWARD AND SALES AND PROMOTIONAL INCENTIVE PROGRAMS AND SALES PROMOTIONS; BUSINESS CONSULTANCY AND PROVIDING BUSINESS INFORMATION RELATING TO SALES AND PROMOTIONAL INCENTIVE OR LOYALTY SCHEMES; BUSINESS DATA ANALYSIS; BUSINESS INFORMATION, NAMELY, PROVIDING MARKETING, SYSTEMS AND OPERATIONAL INFORMATION REGARDING THE OPERATION OF REWARD PROGRAMS; BUSINESS MANAGEMENT; BUSINESS RESEARCH; BUSINESS SERVICES, NAMELY PROVIDING OTHERS AND MANAGING FOR OTHERS COMPUTER DATABASES REGARDING CUSTOMER LOYALTY REWARD AND SALES AND PROMOTIONAL INCENTIVE PROGRAMS AND SALES PROMOTIONS AND COMPANIES PARTICIPATING IN LOYALTY REWARD AND SALES AND PROMOTIONAL INCENTIVE PROGRAMS; COLLECTING AND ANALYZING INFORMATION RELATING TO MARKET ANALYSIS AND RESEARCH FOR BUSINESS PURPOSES; DATA COMPILING AND ANALYZING RELATING TO MARKET RESEARCH; BUSINESS SERVICES FOR RETAILERS, NAMELY, THE COLLECTION, REPORTING, AND ANALYSIS OF POINT OF SALE DATA FOR BUSINESS PURPOSES; CONDUCTING EMPLOYEE INCENTIVE REWARD PROGRAMS FOR OTHERS TO PROMOTE, RECOGNIZE, AND REWARD EMPLOYEE PERFORMANCE THROUGH THE DISTRIBUTION OF PREPAID STORED VALUE CARDS AND POINTS OR MILES WHICH CAN BE REDEEMED FOR GOODS AND SERVICES FROM A CATALOGUE, PARTICIPATING MERCHANTS AND SERVICE PROVIDERS; MARKET RESEARCH CONSULTATION; BUSINESS CONSULTATION SERVICES IN THE FIELD OF THE ISSUANCE, REDEMPTION AND EXPIRY OF POINTS OR MILES WHICH CAN BE REDEEMED FOR GOODS AND SERVICES OF PARTICIPATING MERCHANTS AND SERVICE PROVIDERS, AND THE CALCULATION THEREOF AND THE CALCULATION OF ESTIMATES OF POINTS OR MILES ISSUED THAT WILL NEVER BE REDEEMED; CUSTOMER LOYALTY SERVICES FOR COMMERCIAL, PROMOTIONAL AND ADVERTISING PURPOSES, NAMELY, PROVIDING INCENTIVE REWARD PROGRAMS FOR CUSTOMERS TO PROMOTE THE SALE OF PRODUCTS AND SERVICES OF OTHERS; PROVIDING INCENTIVE REWARD PROGRAMS FOR CUSTOMERS THROUGH THE ISSUANCE AND PROCESSING OF LOYALTY COUPONS FOR FREQUENT USE OF PARTICIPATING BUSINESSES; MARKET ANALYSIS SERVICES; MARKET RESEARCH SERVICES; MARKET RESEARCH CONSULTATION IN THE FIELD OF CUSTOMER LOYALTY STRATEGIES, PROMOTION STRATEGIES AND PRICING STRATEGIES; PROMOTING THE SALE OF CREDIT CARD ACCOUNTS OF OTHERS THROUGH THE ADMINISTRATION OF INCENTIVE REWARD PROGRAMS; PROVIDING INCENTIVE REWARD PROGRAMS FOR CUSTOMERS THROUGH ISSUANCE AND PROCESSING OF LOYALTY POINTS FOR ON-LINE PURCHASE OF COMPANY-S GOODS AND SERVICES; PROMOTING, ADVERTISING AND MARKETING CUSTOMER LOYALTY PROGRAMS OF OTHERS; BUSINESS SERVICES PROVIDED TO THE CONSUMER RETAIL INDUSTRY, NAMELY, THE COLLECTION, REPORTING, AND ANALYSIS OF POINT OF SALE DATA FOR BUSINESS PURPOSES; COLLATION AND STORAGE OF DOWNLOADABLE ELECTRONIC DATA FILES AND DATABASES, NAMELY, BUSINESS DATA AND MARKET DATA FOR USE WITH COMPUTER SOFTWARE; COMPUTERISED DATA STORAGE OF ELECTRONIC DOCUMENTS AND E-MAILS; STORAGE OF PAYMENT CARD DATA; PROVIDING INCENTIVE REWARD PROGRAMS FOR CUSTOMERS, EMPLOYEES AND BUSINESS PARTNERS THROUGH THE DISTRIBUTION OF PREPAID STORED VALUE CARDS FOR THE PURPOSE OF PROMOTING AND REWARDING LOYALTY; PROVIDING INFORMATION IN THE FIELD OF ON-LINE COMPUTER TRACKING OF SALES OBJECTIVES AND FULFILLMENT SERVICES FOR PERFORMANCE INCENTIVES BY MEANS OF A GLOBAL COMPUTER NETWORK; PROVISION OF BUSINESS MANAGEMENT INFORMATION; PUBLICITY AND SALES PROMOTION SERVICES; PROMOTIONAL SERVICES, NAMELY, DESIGN AND DISTRIBUTION OF CATALOGS AND PROMOTIONAL ITEMS OF OTHERS; THE BRINGING TOGETHER, FOR THE BENEFIT OF OTHERS, OF A VARIETY OF SERVICE PROVIDERS ENABLING CONSUMERS TO CONVENIENTLY VIEW AND CHOOSE THOSE SERVICES, THOSE SERVICES BEING BANKING, FINANCIAL AND INSURANCE SERVICES, AUTOMOBILE CLUB SERVICES, TELECOMMUNICATIONS SERVICES, FLORISTRY SERVICES, ON-LINE AUCTION SERVICES, HEALTH AND BEAUTY SERVICES, TICKETING AND ENTERTAINMENT SERVICES, TRAVEL AND HOLIDAY BOOKING SERVICES, ACCOMMODATION BOOKING SERVICES, VEHICLE RENTAL SERVICES, PETROL SERVICES, HOME REPAIR SERVICES; INTEGRATED TRACKING, MANAGEMENT AND ANALYSIS OF CONSUMER TRANSACTIONS; OPERATION OF AN ONLINE STORE WHERE CUSTOMERS MAY REDEEM POINTS IN EXCHANGE FOR PREPAID CARDS, TRAVEL SERVICES, MEDIA, ENTERTAINMENT, RESTAURANT SERVICES, HOLIDAYS, TREATMENTS, ELECTRONICS, CLOTHING, FOOTWEAR, HEADGEAR, CLOTHING ACCESSORIES, BAGS, LEATHER GOODS, SUNGLASSES, JEWELRY, HAIR ACCESSORIES, COSMETICS, TOILETRIES, FRAGRANCES AND PERSONAL CARE PRODUCTS, TOYS, GAMES; MARKETING SERVICES, NAMELY PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH DISSEMINATION OF DIRECTED OFFERS TO CONSUMERS BASED ON SUCH CONSUMERS TRANSACTION, DEMOGRAPHIC AND PERSONAL INFORMATION

[Class - 9]

COMPUTER SOFTWARE FOR DATABASE MANAGEMENT; COMPUTER SOFTWARE FOR PROCESSING AND ANALYZING BUSINESS DATA AND MARKET INFORMATION; COMPUTER SOFTWARE FOR USE IN DATABASE MANAGEMENT, DATA PROCESSING, DATA STORAGE, COMPUTER SYSTEM MANAGEMENT FOR ORGANIZATION, OPERATION AND SUPERVISION OF SALES AND PROMOTIONAL INCENTIVE SCHEMES AND LOYALTY REWARD PROGRAMS; COMPUTER SOFTWARE FOR THE SEGMENTATION AND ANALYSIS OF CUSTOMER PURCHASING HABITS AND PATTERNS AND SKU-LEVEL PURCHASING DATA; ELECTRONIC PERIODICALS IN THE FIELD OF LOYALTY MARKETING, CUSTOMER RELATIONSHIP MANAGEMENT, CUSTOMER DATA ANALYTICS, PROMOTIONAL INCENTIVE SCHEMES, CONSUMER PACKAGED GOODS DATA ANALYTICS AND COMPUTER SOFTWARE AND INFORMATION TECHNOLOGY; MAGNETICALLY ENCODED CARDS FOR THE COLLECTION AND REDEMPTION OF POINTS RELATING TO CUSTOMER LOYALTY REWARD AND SALES AND PROMOTIONAL INCENTIVE PROGRAMS AND SALES PROMOTIONS; MAGNETICALLY ENCODED CREDIT CARDS; MAGNETICALLY ENCODED DEBIT CARDS; SOFTWARE TO ENABLE UPLOADING, POSTING, SHOWING, DISPLAYING, TAGGING, BLOGGING, SHARING OR DISPLAYING ELECTRONIC MEDIA AND INFORMATION OVER THE INTERNET OR OTHER COMMUNICATIONS NETWORK; DOWNLOADABLE ELECTRONIC DATA FILES AND DATABASES, NAMELY, BUSINESS DATA AND MARKET DATA FOR USE WITH COMPUTER SOFTWARE; ENCODED SMART CARDS CONTAINING PROGRAMMING USED FOR ELECTRONIC PAYMENT; COMPUTER SOFTWARE FOR ANALYZING CUSTOMER TRANSACTION DATA AND MATCHING WITH RELEVANT MERCHANT OFFERS

[Class - 43]

TRAVEL AGENCY SERVICES, NAMELY, MAKING RESERVATIONS AND BOOKING FOR TEMPORARY LODGING, RESTAURANTS AND MEALS

[Class - 42]

COMPUTER SOFTWARE DESIGN; COMPUTER SERVICES, NAMELY, CREATING AN ON-LINE COMMUNITY FOR REGISTERED USERS TO FORM VIRTUAL COMMUNITIES AND ENGAGE IN SOCIAL NETWORKING; INTEGRATED TRACKING, MANAGEMENT AND ANALYSIS OF CONSUMER TRANSACTIONS; RESEARCH IN THE FIELD OF CUSTOMER LOYALTY, LOYALTY REWARD PROGRAMS, MARKETING, ADVERTISING AND DATA ANALYTICS; DESIGN OF INFORMATION TECHNOLOGY SYSTEMS; INTERACTIVE HOSTING SERVICES WHICH ALLOW THE USER TO PUBLISH AND SHARE THEIR OWN CONTENT AND IMAGES ONLINE; NEW PRODUCT RESEARCH AND DEVELOPMENT SERVICES FOR OTHERS; DESIGN AND DEVELOPMENT OF COMPUTER SOFTWARE APPLICATIONS FOR MOBILE PHONES AND PORTABLE DEVICES

[Class - 39]

WEBSITE PROVIDING TRAVEL BOOKING AND RESERVATION SERVICES; PRE-PAID TRAVEL CARD SERVICES; TRAVEL AGENCY SERVICES, NAMELY, MAKING RESERVATIONS AND BOOKINGS FOR TRANSPORTATION; ARRANGING TRAVEL TOURS; TRAVEL ROUTE PLANNING; ELECTRONIC DOCUMENT AND E-MAIL ARCHIVING SERVICES

[Class - 45]

IDENTITY THEFT AND FRAUD PREVENTION SERVICES, NAMELY, PROVIDING NOTIFICATION OF POTENTIAL OR ACTUAL IDENTITY THEFT BY MONITORING INTERNET WEBSITES, MESSAGE BOARDS, CHAT ROOMS, BLOGS, NEWSGROUPS AND OTHER ONLINE LOCATIONS FOR THE APPEARANCE OF USER-SPECIFIED DATA; ON-LINE SOCIAL NETWORKING SERVICES; TITLE MONITORING AND FRAUD PREVENTION SERVICES TO PROTECT OWNERS FROM FRAUDULENT TRANSFERS OR ENCUMBRANCES OF THEIR PROPERTY; FRAUD AND IDENTITY THEFT PROTECTION SERVICES; LOST PROPERTY RETURN; PERSONAL REMINDER SERVICES IN THE AREA OF UPCOMING IMPORTANT DATES AND EVENTS; PERSONAL CONCIERGE SERVICES FOR OTHERS COMPRISING MAKING REQUESTED PERSONAL ARRANGEMENTS AND RESERVATIONS, RUNNING ERRANDS AND PROVIDING CUSTOMER SPECIFIC INFORMATION TO MEET INDIVIDUAL NEEDS, ALL RENDERED IN BUSINESS ESTABLISHMENTS, OFFICE BUILDINGS, HOTELS, RESIDENTIAL COMPLEXES AND HOMES OR AT A DISTANCE VIA THE INTERNET

[Class - 41]

ORGANIZING AND MANAGING EVENTS, NAMELY, TALKS, COURSES, SEMINARS, FAIRS, EXPOSITIONS, COMPETITIONS, CONFERENCES, AND SYMPOSIUMS, EDUCATIONAL AND OF LEISURE IN THE FIELD OF CUSTOMER LOYALTY, LOYALTY REWARD PROGRAMS, MARKETING, ADVERTISING AND DATA ANALYTICS

[Class - 36]

ISSUING STORED VALUE CARDS AND PRE-PAID PURCHASE CARDS; PROVIDING STORED VALUE AND PRE-PAID CARD SERVICES, NAMELY, ELECTRONIC PROCESSING OF PAYMENTS MADE THROUGH STORED VALUE AND PRE-PAID PURCHASE CARDS AND TRANSMISSION OF PAYMENT DATA; INSURANCE BROKERAGE; INSURANCE ADMINISTRATION; INSURANCE INFORMATION; CONSULTING IN THE FIELD OF INSURANCE; ELECTRONIC CASH TRANSACTIONS, ON-LINE CASH ACCOUNT SERVICES, PROVIDING CASH AND OTHER REBATES FOR CREDIT CARD USE AS PART OF A CUSTOMER LOYALTY PROGRAM; CREDIT AND CASH CARD SERVICES; FINANCIAL SERVICES, NAMELY, FUNDING ONLINE CASH ACCOUNTS FROM PREPAID CASH CARDS, BANK ACCOUNTS AND CREDIT CARD ACCOUNTS; BILL PAYMENT SERVICES; AUTOMATED TELLER MACHINE SERVICES; PAYMENT PROCESSING SERVICES, NAMELY, CREDIT CARD AND DEBIT CARD TRANSACTION PROCESSING SERVICES; LOYALTY PROGRAM PAYMENT PROCESSING SERVICES; PROVIDING USER AUTHENTICATION SERVICES IN E-COMMERCE TRANSACTIONS; CHARGE CARD SERVICES; CREDIT CARD SERVICES, PROVIDING CASH AND OTHER REBATES FOR CREDIT CARD USE AS PART OF A CUSTOMER LOYALTY PROGRAM; ELECTRONIC CREDIT AND DEBIT TRANSACTIONS; ELECTRONIC FUNDS TRANSFER; FINANCIAL ANALYSIS AND CONSULTATION SERVICES; FINANCIAL GUARANTEE AND SURETY SERVICES IN THE FIELD OF HOME AND AUTO RENOVATION, REPAIR AND EMERGENCY REFERRAL SERVICES; INSURANCE CARRIER SERVICES; PRE-PAID PURCHASE CARD SERVICES, NAMELY, PROCESSING ELECTRONIC PAYMENTS MADE THROUGH PREPAID CARDS; ISSUING OF TRAVELERS" CHEQUES