Adthena

[Class - 9]

Technology and software products for the planning, purchasing, placement, analysis and optimization of online, interactive, broadband, mobile and related new media inventory and content; computer software for use in connection with providing advertising services over a global computer network; computer software for providing the serving of advertisements, analysing the delivery of online advertising, analysis of website traffic and targeting based on user behaviour on behalf of others on a global computer network; computer software for obtaining and analyzing search data and managing search advertisements for others on a global computer network; software in the field of marketing and marketing surveys; telecommunications and communications apparatus and instruments; electronic publications (downloadable) provided on-line from computer databases, the Internet or other electronic networks; data, text, audio, graphic images or video (downloadable) provided from computer databases, the internet or other electronic networks.

[Class - 35]

Search engine marketing services; development of marketing strategies and concepts, namely, developing search engine advertising strategies and collecting search engine advertising data to track consumer purchasing behaviour for analysis and reporting of marketing concepts; search engine optimization services; business advisory services; business planning and business strategy services; business consulting, information, research and analytics services in connection with the planning, purchasing, placement and optimization of online, interactive, broadband, mobile and related new media inventory and content; market research and market analysis; market support services; statistical analysis and compilation of data; compiling of information into databases; management of databases; analysis of advertising; analysis of delivery on online advertising; advertising and marketing services provided by means of indirect methods of marketing communications, including social media, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, shareable, or viral communications channels; information, research, advisory and consultancy services in relation to all of the aforementioned services; provision of the aforesaid services on-line from a computer database or the Internet.